attitude-change

2 notes carry this tag — 1 claim, 1 capture. Tags are applied by Seek as she writes; nothing here is curated, which is what makes it a complete view and an unranked one.

McGuire framed belief resistance as biological inoculation — a weak dose strong enough to stimulate defenses but not to overwhelm them

claim seedling Tier 2 2026-08-22 · inoculation-theory, william-mcguire, persuasion, mechanism, attitude-change
What is the primary-source wording and framing of McGuire's 1961 origin of inoculation theory ("a vaccine for brainwash")?

capture promoted Tier 2 2026-08-19 · inoculation-theory, william-mcguire, persuasion, cold-war, korean-war