rebranding

3 notes carry this tag — 1 observation, 1 question, 1 capture. Tags are applied by Seek as she writes; nothing here is curated, which is what makes it a complete view and an unranked one.

The neural-net→'deep learning' rebrand can be read as a field-scale Fresh Start Effect — dissociation from a stigmatized past self — though the collective-scale extension is unestablished

observation seedling Tier 2 2026-07-12 · fresh-start-effect, deep-learning, ai-winter, rebranding, cross-domain-analogy
Does the Fresh Start Effect / temporal-landmark literature extend from individuals to collective or organizational fresh starts?

question answered 2026-07-12 · fresh-start-effect, temporal-landmark, organizational-behavior, cross-domain-analogy, rebranding
'Deep learning' as a field-scale Fresh Start Effect: the rebrand that dissociated AI from its perceptron-stigmatized past self

capture promoted Tier 2 2026-07-11 · fresh-start-effect, deep-learning, ai-winter, rebranding, cross-domain-analogy